It would be inappropriate, for example, to speak about a serious topic at a happy event. Also, make sure your message matches the occasion. Be conscientious about time limits too-if you are allotted 15 minutes, then prepare your speech or presentation accordingly. Occasion analysis includes looking at room size (i.e., whether there are enough chairs for everyone affects the comfort level of the group which in turn affects its response to your message), the arrangement of space (can everyone see you?), and the acoustics (there’s nothing more exasperating than having to strain to hear a speaker). Are you a keynote speaker? Presenting a paper? Introducing a speaker or chairing a panel? Each situation is different and requires preparation tailored to the occasion. Know the occasion.As you scrutinize the audience, think carefully about the occasion. There are numerous other factors crucial to analyzing an audience, but the time spent on this background check is necessary for the success of your presentation.Ģ. For example, if you are addressing a veteran group of administrators on a management topic, covering the basics of management would undoubtedly be boring and possibly insulting. Consider age, socioeconomic status, and educational level. Be aware of the audience’s attitudes and beliefs in general, toward you and the topic. It is easy to alienate an audience by not examining the characteristics of the group, what they know and what they want to know. Know your audience.Whether you are presenting a paper or giving a speech, you need to analyze your audience first and foremost. I have further developed these steps and hope the information you find here will be helpful to you as you prepare a speech or paper.ġ. The ten steps are from Steven Brooks, a former Communications Department faculty member at Northern Kentucky University. For those testing the water for the first time, the following ten steps are suggested as an easy and organized way to prepare a speech or paper.Ħ. In working on my own public communication skills, I have relied on my past education, teaching experience, advice from various colleagues, and trial and error. Effective speaking skills are essential in these instances, but when faced with the formal speech or paper presentation many librarians, lacking public speaking expe- rience, are justifiably apprehensive at the prospect. Librarians are faced with a variety of speaking situations daily we assist users at service desks, discuss problems with colleagues at meetings, present facts to library boards, and express opinions on committees, to name a few. Sullivan is head of public services at Northern Kentucky University, and a former part-time instructor of public speaking e-mail: helpful tips for making effective presentationsĬommunication skills are a standard re- quirement in library job announcements speaking skills, however, can be more difficult to acquire and discern. ACRL College & Research Libraries News Association of College & Research Libraries Preparing great speeches: A 10-step approach
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